- Face the hard facts, and build a culture in which people are encouraged to tell the truth, even if it is unpleasant.
- Be committed to "fact based" decision making -- which means being committed to getting the best evidence and using it to guide actions.
- Treat your organization as an unfinished prototype -- encourage experimentation and learning by doing.
- Look for the risks and drawbacks in what people recommend -- even
the best medicine has side effects.
- Avoid basing decisions on untested but strongly held beliefs, what you have done in the past, or on uncritical "benchmarking" of what winners do.
From the "EBM Blog"
From Sutton's Blog "Work Matters"
How We Decide
Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average by Joseph T. Hallinan 
. Presented at the Innovators’ Group Video Conference #1, January 8, 2008
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